local.ch

Local.ch logo en rgb

local.ch

Local.ch logo en rgb

local.ch is a local search engine for Switzerland, originally the Yellow Pages and phone book.

local.ch is a local search engine for Switzerland, originally the Yellow Pages and phone book.

Design evolution

I led the evolution of the design and improved the User Experience as a UX department of one and working closely with the development team, business stakeholders and managing external agencies.

 

The gallery shows the major evolutionary steps of the site's UI design:

  1. Original
  2. Incremental cleanup and usability improvements
  3. Early rebranding proposal from agency
  4. Complete corporate rebranding and redesign