local.ch is a local search engine for Switzerland, originally the Yellow Pages and phone book.
I led the evolution of the design and improved the User Experience as a UX department of one and working closely with the development team, business stakeholders and managing external agencies.
The gallery shows the major evolutionary steps of the site's UI design:
- Incremental cleanup and usability improvements
- Early rebranding proposal from agency
- Complete corporate rebranding and redesign